A Museum’s Seal of Approval Can Add to Art’s Value
By Paul Sullivan
Excerpt from the article
Grela Orihuela, the director of Art Wynwood and a consultant for Art Miami, two art fairs in Miami, agreed that “a museum show can change the reputation of an artist.”
She added: “A museum show can be very influential for an artist. It changes the price point, the popularity, the awareness a person has for an artist.”
She pointed to Frank Stella, a painter who had a retrospective show last fall at the Whitney Museum of American Art. The show ran for a little more than three months, and after it closed, the value of his existing work rose — even though Mr. Stella has been a well-known American artist since the 1960s.
This winter, the Coral Gables Museum in Florida is staging an exhibition of Cuban art in the 20th century. And in an attempt to similarly capture collectors’ interest in the artists exhibited there, Ms. Orihuela said, Art Wynwood is staging shows of both established and younger Cuban artists.
“We have a gallery that will do all our fair, and I’ve confirmed that the prices will be different with Art Wynwood 2017 because of this show,” she said.